Household
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Overview
This project focused on creating a brand identity and design solutions that conveyed serenity and renewal for a yoga studio committed to mindful mornings.
Challenge
Great Mornings needed a visually distinct brand that highlighted their unique morning-centric yoga classes while ensuring accessibility for beginners and seasoned yogis alike.
Approach
To reflect their ethos, we focused on blending calming visuals with uplifting design elements. The brand identity was built around a sunrise-inspired theme, utilizing soft, warm tones and clean layouts. The designs were tailored to evoke both tranquility and energy, perfectly capturing the studio's focus on mindful mornings.
Solution
We created a sunrise-inspired logo to symbolize renewal and balance, using pastel colors and airy typography. The designs extended to their class schedules and promotional materials, which featured harmonious layouts and imagery. Their digital presence was also elevated with sleek, calming website graphics and email templates that aligned with their overall branding.
Results
Memberships increased by 35%, and clients frequently complimented the studio’s peaceful yet inspiring design, which perfectly embodied the Great Mornings philosophy.
Conclusion
Great Mornings Yoga Studio’s rebranding journey is a testament to the value of design in creating meaningful connections. Through a serene and uplifting visual identity, we helped the studio attract and retain a community of yoga enthusiasts. This project exemplifies how design can bring a brand’s vision to life while inspiring its audience.